Mario C. Winterstein, CEO at International Business Development Group, Inc., writes Mario’s Global Beat for AMT. Fluent in six languages, Winterstein is a business and international trade strategist in marketing, sales, and service support management for the metal working industry. His career spans 34 years planning, implementing, and managing international marketing, sales, service organizations, and starting “green-field” manufacturing plants. Mario spent 17 years as a Director at AMT supporting members with their global growth. During his tenure, he was also the staff liaison for several AMT Committees, conducted foreign trade missions, and stood up and presided over the AMT Tech Centers in Mexico and Brazil. He is a member of the D.C.-Virginia District Export Council (DEC) – duly appointed by the U.S. Secretary of Commerce. He lives and works in Herndon, Virginia.
Mario C. Winterstein, CEO at International Business Development Group, Inc., writes Mario’s Global Beat for AMT. Fluent in six languages, Winterstein is a business and international trade strategist in marketing, sales, and service support management for the metal working industry. His career spans 34 years planning, implementing, and managing international marketing, sales, service organizations, and starting “green-field” manufacturing plants. Mario spent 17 years as a Director at AMT supporting members with their global growth. During his tenure, he was also the staff liaison for several AMT Committees, conducted foreign trade missions, and stood up and presided over the AMT Tech Centers in Mexico and Brazil. He is a member of the D.C.-Virginia District Export Council (DEC) – duly appointed by the U.S. Secretary of Commerce. He lives and works in Herndon, Virginia.
Mario's Global Beat: Think Globally, Act Locally
Determining a global vision and executing a plan that accounts for the particularities of a target market can provide your company with big payoffs, from building stronger relationships to increased sales to compensating for domestic business challenges.
Mario's Global Beat: Recruiting International Sales Channels
One of the most rewarding traits of working internationally in manufacturing is collaborating with sales channels from around the world. But how does one select the ideal partner? As Mario Winterstein explains, it's as much a science as it is an art.
Mario's Global Beat: Value Propositions for International Marketing
A key factor in becoming customer-centric and ensuring that you stay ahead of the competition is defining your value proposition. Because the perception of value is subjective, it is necessary to establish what constitutes value to your customers.
Mario's Global Beat: Branding in International Markets
From Japan to Italy, conducting business abroad requires flexible thinking, research, and patience. A global sales strategist shares three actions you can take to enhance your branding process in any international market.
Mario's Global Beat: How To Determine If There’s an International Market for Your Product
From Bangalore to Barcelona, manufacturing technology markets vary in size, needs, and purchase structure. A global sales strategist with 30 years of experience shares three questions to help you separate success from failure.
Automotive Production Trends Post-COVID-19: Mexico
The Mexican car market is equally as large as it is varied. Forty-two different makers have representation in the market, having produced over 400 models, making Mexico one of the most diverse automobile markets in the world.
Automotive Production Trends Post-COVID-19: South Korea
Despite the challenges raised by COVID-19, South Korea's excellent human capital, adoption of high-value manufacturing, and exceptional ports are well positioned to stabilize the industry and allow the country to maintain a prominent position in the ...
Automotive Production Trends Post-COVID-19: Italy
According to IHS Markit, the Italian automotive industry will recover much faster than other sectors of Italy’s economy, which can be demonstrated by the fact that Italy will reach pre-COVID-19 growth in manufacturing as early as 2022.
Automotive Production Trends Post-COVID-19: Thailand
The message to car manufacturers and energy suppliers is to grab this opportunity to invest in the necessary infrastructure to support electric vehicles, as the number of drivers using such cars is expected to rise significantly.
Automotive Production Trends Post-COVID-19: Vietnam
While Vietnam currently features a low automobile ownership rate, Vietnam's growing middle class is expected to increase demand. COVID-19 may have stunted growth of the market in the short term; however, the continued development of the country's middle...