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International News From the Field: Mexico and Brazil

Brazil and Mexico continue to foster the development of Latin America as a global manufacturing region. The two industrial engines show strong opportunities in automotive, steel, beverages, and more. For more industry intel and other tidbits, read on.
Apr 15, 2025

Brazil

For more information, contact Achilles Arbex (aarbex@AMTonline.org).

  • Sao Paulo's industry has doubled investments, primarily in the automotive sector, where significant upgrades are being made for hybrid and electric vehicle production. Notable automakers like Volkswagen, Toyota, and Great Wall Motors have invested over $6 billion in modernization and sustainable vehicle development. Other industries also saw considerable investments, with the pulp and paper sector receiving $2 billion, led by Bracell, and the beverage sector attracting $600 million, mainly due to Heineken's expansion in various locations, including Jacarei and Araraquara. 

  • Tupy has signed a contract with two Brazilian truck manufacturers to develop and produce structural components for extra-heavy vehicles. According to the company, the agreements should add $45 million annually to its revenue. In one contract, Tupy will be responsible for the manufacturing, machining, and preassembly of engine heads, with deliveries starting in 2027. In the other project, which will begin in 2028, Tupy will manufacture the block for the most recent generation of engines from this automaker, one of the best-selling in the world. 

  • Dutch company Oxbo is opening a new unit in Uberaba, Minas Gerais, to produce “smart coffee harvesters” and is already planning to invest in expanding and developing products for crops such as oranges. This brand-new unit will replace the old manufacturing unit located in Cruz Alta, Rio Grande do Sul, and is expected to receive a $10 million investment to produce the new series of self-propelled coffee harvesters for Arabica and Conilon plants and a detasseler used in the seed corn production process. A new investment cycle of $20 million is expected to double the factory size within five years. 

  • To enhance its strategy of boosting the supply of high-value steel in the Brazilian market, Gerdau is launching a new hot-rolling mill in Ouro Branco, Minas Gerais. The investment amounts to $750 million, and the hot-rolled coils produced will primarily serve the domestic market. Key industries benefiting from this supply include automotive, oil and gas, shipbuilding, agribusiness, and heavy trucks. 


Mexico

For more information, contact Carlos Mortera (cmortera@AMTonline.org).

  • Judd Wire has announced a new investment of more than $31.5 million in Aguascalientes, focusing on producing electrical cables. This investment solidifies the state's position as a national leader in attracting Japanese investment in the automotive sector. 

  • DUAL Borgstena has begun construction on its plant in Monclova, Coahuila, with an investment of $15 million. This facility will enhance the company's capacity to produce seat covers for the automotive industry. 

  • Novem Car Interior Design plans to expand its operations in Queretaro, with a total investment of $15 million. 

  • TYASA, a Mexico-based steel manufacturer, has announced a significant investment of $450 million to strengthen its production capabilities. This includes installing a special steel bar rolling mill and expanding its current operations to better serve the automotive industry. The new facility will be in the Gulf state of Veracruz. 

  • Arca Continental, one of the largest Coca-Cola bottling companies, has announced an investment of $880 million to increase production and distribution capabilities in Latin America by 2025. 

  • Yadea will invest $80 million in Mexico to construct a new electric motorcycle assembly plant in the State of Mexico. The company plans to add welding and painting processes in the future. 

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Author
Carlos Mortera
Senior Director - Latin America
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